• Tuesday Topic // #SoleExec: You Be The adidas Basketball Executive

Tuesday Topic // #SoleExec: You Be The adidas Basketball Executive

€167.00

€56.99

Availability: In stock

€167.00

€56.99

Size Chart
Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
words // Zac Dubasik Beginning in the early 2000s, a dark period began to fall on adidas Basketball. The era saw the brand lose Kobe Bryant, as well as the TMac line slowly fizzle out. They were left without an on-court face, and just weren’t delivering from a product standpoint either. But with the rise of Derrick Rose and Dwight Howard, things began to change. Suddenly, they had one of the game’s best point guards, as well as the highest-profile center on their roster of athletes. And while the footwear in the late 2000s wasn’t quite there, the interest was returning. While their return to signature shoes, after a few seasons under the “Team Signature” concept, was a success, the major turning point undoubtedly came with the launch of the Crazy Light. Breaking the 10-ounce barrier gave the brand major bragging rights, but more importantly, it was their best playing shoe in years. On the heels of the Crazy Light, Derrick Rose’s line received an instant bump. He made the most of it too, coming off of his first MVP trophy and storming through the playoffs. But while things seemed to be going great, disaster struck. Not only did Derrick Rose go down to injury, he missed the entire following season, an...
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