• The Industry // The $180 Million Andrew Wiggins adidas Offer Myth

The Industry // The $180 Million Andrew Wiggins adidas Offer Myth

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words // Nick DePaula When it was first reported yesterday that Kansas freshman phenom Andrew Wiggins has a ten year, $180 Million endorsement offer from adidas Basketballawaiting him the second he turns pro next spring, my initial reaction was that isn't anywhere close to what he should be expecting. The $140-$180 Million suggested range sounded exceptionally high to me, and several sources at multiple brands have told me the same thing. This isn't the first time that rumored deals have been exorbitantly exaggerated, as we saw similar overestimations when Derrick Rose was looking for his contract extension, but where did the headline grabbing $180 Million figure come from? It all apparently stems from this alleged memo from adidas Group CEO Herbert Hainer, addressed blankly to a Wiggins representative, which Sole Collector has exclusively obtained below and has also confirmed to be entirely fake. "There is a fraudulent letter that claims to be from our company offering Mr. Wiggins a contract. Any reasonable review of the letter would determine its lack of credibility,"an adidas Basketball spokesperson told Sole Collector this morning. "Beyond this, we do not comment on rumors or speculation about pot...
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