• miadidas Customizers Personalize London 2012 Shoes for Athletes and Fans

miadidas Customizers Personalize London 2012 Shoes for Athletes and Fans

€168.00

€64.99

Availability: In stock

€168.00

€64.99

Size Chart
Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
words // Brandon Richard In celebration of the Olympic Games, adidas has launched miadidas Customizers, a real-time art project that unites the most passionate artists, athletes and fans from around the world to produce unique customized shoes that embody the London 2012 Olympic Games. Over the course of the Games, nine artists will take part in creating 34 different pieces of art. Each day at the adidas Olympic Lounge, two artists will customize performance footwear inspired by the day's top "all in" moment and the shoes will be awarded to the "all in" athlete. Fans will have the opportunity to win a second customized pair by voting for the day's outstanding sporting moment on Facebook. The artist lineup includes footwear customizerNASH MONEY, London-based props and accessories designer Fred Butler, emerging streetwear talent Kara Messina of Y’OH Streetwear, hat and accessories designer Nasir Mazhar and street artist Dr Noki. “London is a creative city with some excellent emerging artists who can help put their unique spin on our adidas footwear,” said Thomas Van Schaik, Global Brand Director of adidas. “The real-time element allows everyone to get involved by defining the key moments from this Olympic Gam...
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