KO Classic : adidas Kobe Two

Okay, so it might not be fully twice as good as its predecessor, but the adidas KOBETWO somehow manages to improve upon an already excellent shoe. by Professor K, originally posted October 23, 2001 A little over a year ago we posted our review of the then soon-to-be-released adidas The KOBE and in the review I noted my surprise at the overall excellence of the shoe. It was like nothing that adidas had previously produced, combining a forward looking elegance with the company's historical focus on high-function. This turned out to be a winning combination as the adidas The KOBE sold extremely well, quickly selling out at most retailers. Of course, it didn't hurt that Kobe Bryant and the L.A. Lakers made a second successful championship run, but I think that a lot of the credit for the shoe's brisk sales have to go to its unique design and excellent performance. So, having set the bar so high, the team behind the KOBETWO had a very difficult job. How do you improve upon excellence? The answer for adidas; don't start over from scratch, instead take an evolutionary approach and focus on the little things that, in aggregate, will result in an even better shoe. At least that's the approach that I think they took. Whatever the case, the end result is a shoe that is ...