Interview: adidas Designer Jeremy Scott | Clearly Original

words & interview // Nick DePaula images courtesy adidas Originals In the footwear and apparel industry, brands can often churn out products season after season that simply fit into predetermined "target consumer" grids or fulfill a safely-planning retailer's request. And then there's Jeremy Scott self-titled capsule collection with adidas Originals. Always looking to push the boundaries of footwear and challenge our traditional apparel dimensions, Scott enjoys unparalleled freedom with his line season after season. Now strongly moving into his third year, his newly launched ObyO Jeremy Scott Fall 2011 assortment of offerings is no different. A key component of the brand's new "Iconics" campaign, it's the brash creativity of Scott and the fearlessness of adidas Originals that makes the relationship so strong. Because of the continued success of the line and the instant-hit models like the Wings and Teddy Bears, Scott was once again given a clean slate to design this season as he saw fit -- he wouldn't have it any other way. As you'll notice with several pieces from the apparel silo and new sneakers including the Bones, Panda, High Top Streetball and Camo Wings, the new range is classic unabashed Scott....