• How Sneaker Stores Handled the Problem of the adidas Yeezy Release

How Sneaker Stores Handled the Problem of the adidas Yeezy Release

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Size Chart
Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
by Brendan DunneLast weekend’s wider release of the adidas Yeezy was something of a burden for the retailers around the world who had stock. Sure it meant something for the stores' status to have the shoes, but it also meant that they had to figure out how to fairly distribute what would undoubtedly go down as one of the most anticipated shoes of the year while dealing with incredibly limited stock.None of the stores from adidas' Consortium network that were allocated stock seem to have gotten more than pairs twelve total. These small runs meant the accounts holding pairs likely wouldn’t be making much money off the selling of them if they stuck with the $350 retail price.Opting to sell the adidas Yeezy Boost online would almost guarantee a site crash, and likely some sort of exploit that disappears all of them before the proper retail release. SneakersNStuff in Sweden alluded to this in its rollout of the shoe, saying that “to try to release 12 pairs online, with literally 100,000 of you online all trying to complete the transaction at the same time, would only lead to server crashes and bot discussions.”When the adidas Yeezy first released, the sneaker was an NYC-only affair, and the majority of the pairs available were d...
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