• adidas Unveils 2012 NBA All-Star Uniforms

adidas Unveils 2012 NBA All-Star Uniforms

€162.00

€64.99

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€162.00

€64.99

Size Chart
Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
words & images // Zac Dubasik As the official uniform provider of the NBA, adidas is faced with the challenge each year of creating a unique All Star uniform. Today, they are launching the 2012 editions, which will be worn Feb. 25th in Orlando. While an All Star Game presents some unique opportunities that aren’t always present in the regular season, one thing does stay the same. “You know our story. It’s all about light and fast, and athletes first. And in that, it’s a head to toe experience,” explains Travis Blasingame, Head of Global Basketball Apparel at adidas. “When we come around to All-Star Weekend, that’s our concept car, so to speak, for future innovations, and it really feeds into what we do overall.” Last season’s REV30 jerseys kicke'd off a new era in uniform design for adidas, and they've aimed to push even further with this season’s All Star editions. “REV30 was 30% lighter, and dried twice as fast," Blasingame says. "But how do we build off that and get lighter and faster?” While performance is still the priority, plenty of emphasis was placed on style as well. Here’re five facts on how adidas Basketball took the 2012 All Star Uniforms from the beach to the court. Be sure to chec...
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