• Adidas Sends Insensitive Email About Surviving the Boston Marathon
  • Adidas Sends Insensitive Email About Surviving the Boston Marathon

Adidas Sends Insensitive Email About Surviving the Boston Marathon

€159.00

€64.99

Availability: In stock

€159.00

€64.99

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428927
4391028
44101129
45111230
46121331
47131432
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Womens Shoes
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US22-44-66-88-1010-1212-14
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UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
A terrible choice of words in a newsletter has forced Adidas to issue a public apology. On Tuesday, the brand sent out an email to customers with "Congrats, you survived the Boston Marathon!" as the subject line, the word "survive" obviously being an unfortunate one here given the 2013 Boston Marathon bombing.Image via AdidasAdidas quickly posted an apology on social media, with the @AdidasUS handle sending out the below message.pic.twitter.com/cdBKixwSqT \u2014 adidas (@adidasUS) April 18, 2017"We are incredibly sorry," it reads. "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we're reminded of the hope and resiliency of the running community at this event."
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