• adidas Plans to Make Sneakers in the U.S. by 2017

adidas Plans to Make Sneakers in the U.S. by 2017

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€171.00

€69.99

Size Chart
Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Details
Liedtke with the Parley x adidas Ultra Boost prototypeby Brendan Dunne"We can bring manufacturing back to Detroit, that’s where we want to be in 2017," said Eric Liedtke, head of global brand at adidas, speaking from the United Nations headquarters in NYC yesterday.Liedtke was at the UN to speak on the forthcoming collaboration between the sportswear brand and Parley for the Oceans, which focuses on using recycled ocean waste in sneaker production. Liedtke also took some time to lay out the brand's future production plans, which incldue a focus on "Speed Factories," that will ultimately land in the U.S."We’re going to open up in Germany, just by the [adidas headquarters], our first automated footwear factory in the first quarter of 2016," Liedtke said. "It’s going to be small, it’s a pilot.Ultimately, if we get this thing right, we can put it in Detroit."These automated footwear factories will produce newer performance sneakers. These new designs feature technologies like Boost and Primeknit, which adidas has already figured out how to automate the production of. Liedtke said that the last piece of the puzzle is figuring out how to automate the process of putting the shoes together. For that, adidas is working with the Bavarian ...
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