• adidas Originals Launches Spring/Summer 2011 Digital Lookbook Battle

adidas Originals Launches Spring/Summer 2011 Digital Lookbook Battle

€171.00

€64.99

Availability: In stock

€171.00

€64.99

Size Chart
Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Details
words // Brandon Richard With adidas Originals markets firmly established in fashion hotbeds across the globe, the company has launched a highly interactive project that gives you a voice in determining which metropolitan city is cranking out the best looks. Bloggers in different cities around the world were brought aboard to create styles that will be pitted against one another in the Spring/Summer 2011 Digital Lookbook Battle. The daily head-to-head competitions will allow visitors to vote for their favorite outfits and purchase each of the featured products. You'll be able to enhance the experience by embedding the interactive tool on Facebook and personal blogs. Additionally, users will have the opportunity to create their own lookbooks featuring their favorite looks and products. Continuing forth with last year's successful House Party and Neighborhood initiatives, the 2011 Women's message surrounds street style from key fashion cities. Included are iconic pieces such as Track Tops, products from the BLUE lifestyle line and the adidas Originals by Jeremy Scott range. Representing the United States' New York Originals team are bloggers Phil Oh of Street Peeper and Style Bubble's Susie Lau. Phil Oh f...
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