• adidas Launches 'Step Into Color' Campaign for Exclusive Champs Sports Collection

adidas Launches 'Step Into Color' Campaign for Exclusive Champs Sports Collection

€166.00

€55.99

Availability: In stock

€166.00

€55.99

Size Chart
Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
words // Brandon Richard Champs Sports and adidas Originals have announced the launch of their newest adiColor campaign, titled "Step Into Color." The new campaign once again encourages customers to take advantage of the brand's colorful footwear and apparel options. Part of the adiColor concept that originally launched in 1983 as a customizable sneaker kit, the program continues to represent color and the idea of dressing in head-to-toe hookups in various colors. For "Step Into Color," adidas has released a new clip featuring radio personality Charlamagne tha God as a Champs Sports employee, outfitting New Orleans Hornets guard Eric Gordon in the Spring 2012 adiColor Collection. The video is set to B.o.B.'s song "So Good," one of the new tracks from his upcoming album Strange Clouds. Shop the adiColor collection at Champsand enter to win a custom adiColor prize pack over at the Champs Sports Facebook page.
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