• adidas Launches adidas Lab; Unveils 99g adizero Cleat & 630g Kit

adidas Launches adidas Lab; Unveils 99g adizero Cleat & 630g Kit

€166.00

€65.99

Availability: In stock

€166.00

€65.99

Size Chart
Mens
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Details
words // Brandon Richard via Press Release Last week, adidas launched adidas Lab, the first in a series of innovation events that showcase products of the past, present and future. The first event focused on soccer and took place over the UEFA Champions League Final weekend at Victoria House London. From May 24 to 27, fans were given the chance to test unseen products first-hand in a range of high-tech interactive experiences. With the legendary Zinedine Zidane in attendance, adidas displayed the following four new innovations: 99g Boot adidas created the game-changing adizero f50 and now they have taken it to the next level with a new lightweight cleat that weighs a mere 99g (roughly 3.5 ounces). The revolutionary cleat, rigorously tested, has been created in adidas’ speed range, adizero. Players wearing the new boot will be lighter and faster than ever giving them that physical and psychological advantage of speed. Fans will be given a preview of the product with it displayed mid-air in a capsule to convey the unique lightness of the cleat. They will also be able to pick up and examine a prototype to experience first-hand the feather-weight lightness of the cleat before a limited number being made available to the publi...
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