• adidas and Lionel Messi Light Up New York City

adidas and Lionel Messi Light Up New York City

€162.00

€69.99

Availability: In stock

€162.00

€69.99

Size Chart
Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46
Details
words // Brandon Richard Tomorrow, three-time defending FIFA Player of the Year Lionel Messi will lead the Argentinian National Team into MetLife Stadium for a highly anticipated friendly against Brazil. To celebrate the occasion, adidas is lighting up the names of thousands of passionate soccer fans on a massive, moving projection of the soccer superstar displayed across the exterior of a prominent Midtown Manhattan skyscraper near Madison Square Garden. Fans who joined the conversation on the adidas Soccer Facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the world's greatest soccer player the night before he takes the field for the match. Six projections were used to display the 8,600 square foot image of Messi in action with the lightest soccer cleats in the world, the adiZero f50. Check out a video and several photos of the Messi projection below.
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