5 Things To Know About The Adidas Energy Boost

words // Zac Dubasik images // Jotham Porzio & US10 When adidas announced their newest running technology, Boost, they made quite a claim. That it would “Change Running Forever.” Only time will tell if that plays out to be accurate, but you might be wondering just what makes Boost so special, and how exactly it could change the running world. Here are just five things that set the Boost apart, as explained by adidas Head of Design for Sport Performance, James Carnes. 1. How it's different: Traditional shoes using a foam-based cushioning utilize one large piece of foam. The Boost platform has taken an entirely different approach - individual capsules. "These little capsules are molded together, and they retain their normal properties better than any material out there," explains Carnes. "They're able to absorb energy, and then unleash that energy at a consistent rate, over and over." 2. Responsiveness: EVA might be the most well-known foam that's used in footwear, but it isn't the most advanced. Companies have been improving on it for years, and adidas claims that Boost is not only better than EVA, but even the best of the competition. "We checked all of the latest t...